Chunka Mui

Chunka Mui is a futurist and innovation adviser who helps organizations design and stress test innovation strategies focused on making the world a much better place.

Chunka is the best-selling author of four books on strategy and innovation, including (with Paul Carroll) The New Killer Apps: How Large Companies Can Out-Innovate Start-Ups and Billion Dollar Lessons: What You Can Learn From the Most Inexcusable Business Failures of the Last 25 Years. One reviewer wrote that The New Killer Apps “absolutely nails how to and how not to innovate.” Kirkus Review named it a book of the month selection and awarded it a coveted Kirkus Star for excellence. Inc., The Globe and Mail and other publications named Billion Dollar Lessons one of the best business books of the year. In 2005, The Wall Street Journal named Chunka’s first book, Unleashing the Killer App, one of the five best books on business and the internet.

Chunka is also a longtime contributor to Forbes, where he has published more than 200 articles and garnered millions of views.

He was previously the Chief Innovation Officer and a Managing Partner at Diamond Management & Technology Consultants (now part of PwC), a publicly traded multinational firm that pioneered the idea of digital strategy more than 25 years ago. He created and led The Exchange, an innovation learning community for senior executives (now PwC Exchange). He co-founded and directed Vanguard, a global research and advisory service that helped senior technology executives explore the intersection of strategy and emerging technology (now TTI Vanguard). Chunka started his professional career at Andersen Consulting (now Accenture), where he was an early member of that firm’s AI group and co-founded its Center for Strategic Technology Research (now Accenture Labs).

Chunka holds a B.S. in computer science and engineering from MIT. In his younger days he was pretty quick with a soccer ball and a roundhouse kick. These days, his leisure activities tend more towards reading, gardening and bee-keeping. Chunka was born in Hong Kong, raised on the South Side of Chicago, and now lives and zooms from the Champlain Valley of Western Vermont.

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